And yet—as you say—there are trends. Yeah, absolutely. When I first started in the business, it was that heroin-chic moment. All those emaciated girls. Which followed the supermodel moment, and was followed by the Brazilians. Boobs, beautiful skin, all that hair. Then we went back to the Belgians, the quirky girls. It comes in waves, waves of extremes. We’re back to beautiful right now. If you want to sum it up in one person, it’s the Lara Stone moment. Sexy. I think it has something to do with the economy. Awkward doesn’t sell. Sex does.
What’s the next wave going to be, in your opinion? Well, I find I’m getting a lot of requests for real people. I think it’s part of a bigger trend, with bloggers and reality TV. Clients are picking up on the idea that a normal, cool girl can be way more interesting and way more relatable than some, you know, goddess. They want to see human, they want to see imperfection.
Grunge (sometimes referred to as the Seattle sound) is a subgenre of alternative rock that emerged during the mid-1980s in the American state of Washington, particularly in the Seattle area. Inspired by hardcore punk, heavy metal and indie rock, grunge is generally characterized by heavily distortedelectric guitars, contrasting song dynamics, and apathetic or angst-filled lyrics. The grunge aesthetic is stripped-down compared to other forms of rock music, and many grunge musicians were noted for their unkempt appearances and rejection of theatrics.
The early grunge movement coalesced around Seattle independent record labelSub Pop in the late 1980s. Grunge became commercially successful in the first half of the 1990s, due mainly to the release of Nirvana's Nevermind and Pearl Jam's Ten. The success of these bands boosted the popularity of alternative rock and made grunge the most popular form of hard rock music at the time. However, many grunge bands were uncomfortable with this popularity. Although most grunge bands had disbanded or faded from view by the late 1990s, their influence continues to impact modern rock music.